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Sunday, February 20, 2011

Enchantment: The Art of Changing Hearts, Minds, and Actions

I'm pleased to participate in Leeswammes's Literary Giveaway Blog Hop, which allows blog readers to visit many excellent blogs (see the list below) for the chance to win awesome books and other prizes. At my Teach with Picture Books blog I'm giving away a Caldecott Honor picture book (of course!) and a Newbery Honor Award chapter book.

For my readers here, I wanted to also hilight the sensational nonfiction title being ofered as a giveaway: Guy Kawasaki's Enchantment: The Art of Changing Hearts, Minds, and Actions.
My guidelines, as always, are simple:
  1. The giveaway is open to US residents only.
  2. To enter, email me with the title of the book you hope to win in the subject line. Want to win all three? Send three separate emails.
  3. You don't have to follow me to win, but it would be a nice gesture. Pity follows are happily accepted. Following my blog will increase your good karma, but not your chances of winning.
  4. Contest will close at midnight EST on February 24th EST. I'll notify winners shortly thereafter.
For those who wish to glean ideas about teaching from books "out of the field," you'll love the soon-to-be-best-selling Enchantment: The Art of Changing Hearts, Minds, and Actions, written by Guy Kawasaki, former chief evangelist of Apple, and generously provided by the man himself.

Reviews of this book say it all:

"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."
-Sir Richard Branson, Founder of the Virgin Group
"Kawasaki provides insights so valuable we all wish we'd had them first."
-Robert B. Cialdini, author of Influence: Science and Practice
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."
-Jane Applegate, author of 201 Great Ideas for Your Small Business
So many of the ideas presented for excellence in business via interpersonal relationships can be applied to the teaching profession:
  • creating and marketing yourself as a professional;
  • achieving trustworthiness;
  • designing excellent experiences or services;
  • engaging in productive relationships with colleagues and bosses;
  • overcoming resistance;
  • avoiding pitfalls and complacency.
Years ago when the bestselling Made to Stick: Why Some Ideas Survive and Others Die was first published (and before it made all the lists), I touted its ideas as totally applicable to teaching. I feel the same way about Enchantment, and I think you will, too. Also be sure to check out Guy Kawasaki's previous best sellers, The Art of the Start and Reality Check.

Good luck with the drawing, and be sure to visit these other awesome blogs for more chances to win:

  1. Leeswammes (Int)
  2. Teadevotee (Int)
  3. The Book Whisperer (Int)
  4. Uniflame Creates (Int)
  5. Bookworm with a View (Int)
  6. Stiletto Storytime (USA, CA)
  7. I Am A Reader, Not A Writer (Int)
  8. The Bookkeeper (Int)
  9. Chinoiseries (Int)
  10. Ephemeral Digest (Int)
  11. bibliosue (Int)
  12. ThirtyCreativeStudio (Int)
  13. Nishitas Rants and Raves (Int)
  14. Roof Beam Reader (Int)
  15. Actin Up with books (USA)
  16. Sarah Reads Too Much (USA)
  17. Book Journey (US)
  18. The Blue Bookcase (Int)
  19. Read, Write and Live (Int)
  20. Silver’s Reviews (USA)
  21. Graasland (Int) - From Saturday evening onwards
  22. Teach with Picture Books (USA)
  23. Books in the City (Int)
  24. thebookbee (Int)
  25. The Scarlet Letter (USA)
  26. Seaside Book Nook (USA)
  27. Chocolate and Croissants (Int)
  28. write meg! (USA)


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